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ADSS Review

Steven Hatzakis

Steven Hatzakis | October 30th, 2019

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Between 74-89% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. This content is intended for information and educational purposes only and should not be considered investment advice or investment recommendation.

Forex and CFD traders choose ADSS for its outstanding customer service and excellent VIP client experience. While ADSS does offer its proprietary OREX trading platform alongside MetaTrader, we found the broker still trails industry leaders in areas including trading tools and research.

Top Takeaways for 2019

After spending several hundred hours testing 28 forex brokers over six months for our third annual forex broker review, here are our top findings on ADSS:

  • Founded in 2011, ADSS is regulated in two tier-1 jurisdictions, making it a safe broker to trade forex and CFDs.
  • ADSS offers excellent phone service. The broker finished 3rd (out of 23) in our national testing from locations across the United Kingdom.
  • For traders with $200,000 or a trading volume of more than $500 million per month, ADSS's VIP account experience is top-notch, our favorite for 2019.
  • Alongside MetaTrader, ADSS offers its proprietary platform suite, OREX, which we found to be just "ok" when compared to platform powerhouses such as IG, Saxo Bank, and Dukascopy.
  • While ADSS offers social copy trading, we found it doesn't stack up well against category leaders. Education and research were also a bit underwhelming, which doesn't make the broker a great fit for beginners.

Overall Summary

FeatureADSS
Overall 4 Stars
Trust Score86
Offering of Investments 3.5 Stars
Commissions & Fees 3.5 Stars
Platform & Tools 3 Stars
Research 3 Stars
Mobile Trading 3.5 Stars
Customer Service 4.5 Stars
Education 3 Stars

Is ADSS Safe?

help 86
Trust Score

ADSS is considered low-risk, with an overall Trust Score of 86 out of 99. ADSS is not publicly traded and does not operate a bank. ADSS is authorised by two tier-1 regulators (high trust), one tier-2 regulator (average trust), and zero tier-3 regulators (low trust). ADSS is authorised by the following tier-1 regulators: Securities Futures Commission (SFC) and the Financial Conduct Authority (FCA). Learn more about Trust Score.

Regulations Comparison

FeatureADSS
Year Founded2011
Publicly Traded (Listed) No
Bank No
Tier-1 Licenses2
Tier-2 Licenses1
Tier-3 Licenses0
Trust Score86

Offering of Investments

Rank: 14th (of 28)

The following table summarizes the different investment products available to ADSS clients.

FeatureADSS
Forex: Spot Trading Yes
Currency Pairs (Total Forex pairs)56
CFDs - Total Offered2200
Social Trading / Copy-Trading Yes
Cryptocurrency traded as actual No
Cryptocurrency traded as CFD Yes

Commissions & Fees

Rank: 23rd (of 28)

ADSS commissions and fees vary depending on the account type established, and the range of available account types differ depending on the ADSS brand that you choose, which is related to your location and the applicable regulatory jurisdiction.

UAE-based accounts: From its UAE-based hub, ADSS offers two accounts: Classic, and Elite. The Classic version had its minimum deposit reduced to $100, making it more affordable for the most conservative traders, yet carries higher spreads than the Elite account type. In the Classic account, target spreads drop to 1.6 pips on the EUR/USD. In contrast, ADSS’s most competitive offering is the Elite account, akin to a VIP-style account, which requires a $200,000 deposit or trading volume of more than $500 million per month and comes with perks beyond discounted spreads.

Hong Kong accounts: At ADSS Hong Kong, the firm lists an average spread of 1 pip for the EUR/USD pair from its OREX platform, and offers a bullion account, in addition to securities and futures trading from its TREX platform which requires a deposit of at least $3000.

ADSS Fees Summary

FeatureADSS
Minimum Initial Deposit£100
Average Spread EUR/USD - Standard1.00
All-in Cost EUR/USD - ActiveN/A
Active Trader or VIP Discounts Yes

Platforms & Tools

ADSS goes beyond the normal MetaTrader-only broker to customize its offering by providing add-ons as well as Autochartist and VPS hosting.

OREX web: ADSS’s flagship OREX web platform has a greater product range compared to its MT4 platform offering and is simple, minimalistic, and generally easy to navigate. However, during our testing, we found that the OREX web version still contains unfinished modules, such as the alerts and economic calendar sections labeled "coming soon."

OREX desktop: While the firm also offers OREX Optim, a desktop version of the platform, it relies on Silverlight, which is an outdated plugin, making it inaccessible to download using mainstream browsers. As a result, I do not recommend the Orex Optim desktop version.

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Research

ADSS has just an average selection of research content across its website and trading platform, ranging from sentiment widgets to earnings calendars, in addition to industry-standard news from top-tier providers such as Dow Jones.

Social copy trading: While the broker is not an industry leader for social copy trading, ADSS does offer copy trading through its Prime and Classic accounts.

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Mobile Trading

Besides the native MT4 mobile app, ADSS offers its proprietary OREX platform for mobile Android and iOS devices. Our testing focused on the OREX mobile app.

OREX Mobile app good stuff: The OREX mobile app contains general and economic news together with an earnings calendar. Charting also is respectable once launched into full-screen mode and includes 63 indicators and 25 candlestick patterns. Lastly, the Market Insights section contains sentiment analysis, including probabilities weightings (e.g., the confidence level of the signal strength).

OREX Mobile app bad stuff: Beyond research and a basic watchlist, the rest of the OREX mobile app is light on features and has a few minor bugs. For example, sentiment analysis is available under the Market Insights section, although other categories such as Energy and Technology return an error message.

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Customer Service

Rank: 3rd (of 28)

To score Customer Service, ForexBrokers.com partnered with customer experience research group Customerwise to conduct phone tests from locations throughout the UK. For our 2019 Review, 229 customer service tests were conducted over six weeks.

Results

  • Average Connection Time: <1 minute
  • Average Net Promoter Score: 8.1 / 10
  • Average Professionalism Score: 5.9 / 10
  • Overall Score: 7.6 / 10
  • Ranking: 3rd (23 brokers)
  • View Infographic

Final Thoughts

With the OREX platform suite serving as a good foundation for the company’s retail trading platform, ADSS goes beyond the typical MetaTrader brokerage by offering extra add-ons for MT4 and provides forex traders over 60 currency pairs and 2200 CFDs.

ADSS can be a great choice for active forex traders and those with large balances, such as professional day traders and high net worth clients due to the VIP-style account offerings and related perks. Just keep in mind that the choice of where you can open an account may be limited by your location.

About ADSS

Founded in 2011 in Abu Dhabi with $400 million in initial capital, ADSS (Formerly ADS Securities) has since developed into a global brand, with regulated entities in Hong Kong, the United Kingdom (UK), and the United Arab Emirates (UAE).

ADSS caters to retail traders through its ADSS brand in the UK for EU Citizens, and ADS Prime in the UAE for clients in the Gulf and other countries, whereas clients in Asia can choose the firm’s Hong Kong entity which also offers exchange-traded securities and futures trading, with support in Singapore giving the firm good regional coverage across EURASIA.

ADSS Trading Features

FeatureADSS
Virtual Trading (Demo) Yes
Proprietary Platform Yes
Desktop Platform (Windows) Yes
Web Platform Yes
Social Trading / Copy-Trading Yes
MetaTrader 4 (MT4) Yes
MetaTrader 5 (MT5) No
cTrader No
Charting - Indicators / Studies (Total)51
Charting - Drawing Tools (Total)31
Charting - Trade From Chart Yes
Watchlists - Total Fields7
Order Type - Trailing Stop Yes

ADSS Research Features

FeatureADSS
Daily Market Commentary Yes
Forex News (Top-Tier Sources) Yes
Weekly Webinars No
AutoChartist Yes
Trading Central (Recognia) No
Delkos Research No
Social Sentiment - Currency Pairs Yes
Economic Calendar Yes

ADSS Mobile App Features

FeatureADSS
Android App Yes
Apple iOS App Yes
Trading - Forex Yes
Trading - CFDs Yes
Alerts - Basic Fields Yes
Watch List Yes
Watch List Syncing No
Charting - Indicators / Studies30
Charting - Draw Trend Lines Yes
Charting - Trend Lines Moveable Yes
Charting - Multiple Time Frames Yes
Charting - Drawings Autosave No
Forex Calendar Yes

2019 Review Methodology

For our 2019 Forex Broker Review we assessed, rated, and ranked 28 international forex brokers over a six month time period. Each broker was graded on 81 different variables and, in total, over 60,000 words of research were produced.

While encouraged, broker participation was optional. Each broker had the opportunity to complete an in-depth data profile and provide executive time (live in person or over the web) for an annual update meeting.

All data submitted by brokers is hand-checked for accuracy. Ultimately, our rigorous data validation process yields an error rate of less than .1% each year, providing site visitors quality data they can trust. Learn more about how we test.

Forex Risk Disclaimer

"There is a very high degree of risk involved in trading securities. With respect to margin-based foreign exchange trading, off-exchange derivatives, and cryptocurrencies, there is considerable exposure to risk, including but not limited to, leverage, creditworthiness, limited regulatory protection and market volatility that may substantially affect the price, or liquidity of a currency or related instrument. It should not be assumed that the methods, techniques, or indicators presented in these products will be profitable, or that they will not result in losses." Learn more.


Steven Hatzakis

About the author: Steven Hatzakis is the Global Director of Research for ForexBrokers.com. Steven previously served as an Editor for Finance Magnates, where he authored over 1,000 published articles about the online finance industry. Steven is an active fintech and crypto industry researcher and advises blockchain companies at the board level. Over the past 20 years, Steven has held numerous positions within the international forex markets, from writing to consulting to serving as a registered commodity futures representative.

Trading CFDs, FX, and cryptocurrencies involves a high degree of risk. All providers have a percentage of retail investor accounts that lose money when trading CFDs with their company. You should consider whether you can afford to take the high risk of losing your money and whether you understand how CFDs, FX, and cryptocurrencies work. All data was obtained from a published web site as of 02/18/2019 and is believed to be accurate, but is not guaranteed. The ForexBrokers.com staff is constantly working with its online broker representatives to obtain the latest data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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